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  • Writer's pictureGeorge Drennan

Content Marketing Guide For Web Designers

Updated: Nov 17, 2019

How do you generate new leads for your web design agency?

If you aren't already using content marketing, you should be.

Content marketing builds brand awareness, generates leads, and nudges along potential customers until they are ready to make a purchase. It generates 3X as many leads as outbound marketing and is 62% cheaper. That’s all well and good, but it’s not as easy as merely throwing up a few blog posts.

Targeted Content

The key is to target your content to the specific needs of your potential customers. That's how you showcase your expertise and attract the right people to your website.

The fact is, the internet is already swamped with generic templates, lists, and other kinds of content. You won’t be able to compete with the sea of generalised stuff that’s already out there. But why would you want to?

The goal of your content marketing is to attract the right people to your website, the people who would actually be interested in working with you.

Focus on the specific industry you work with the most or the industry you want to specialise in going forward. What do you know about those business owners?

Define Your Audience

Knowing your audience is the foundation for delivering targeted content that generates leads. While these people might appreciate good web design, a blog post on the latest CSS developments isn’t going to attract many eyeballs.

Your content should be about web design. But it needs to be tailored to help people in a specific industry.

For example, let's sat that you are targeting veterinarians. You could create a blog post that shows how well-designed testimonials and strategically placed CTAs can help build trust and increase conversions for a veterinarian site.

Create quality content that offers solutions to the problems your specific audience faces. Your content is going to be more valuable to your audience if it’s made just for them, and they’ll be more likely to approach you when they need some professional help with their website.

What Makes Your Voice Unique

There are plenty of other web designers out there. So, you need to let your potential customers know what makes you better, and at the very least, different from your competitors. This is where your content can set you apart. By being a voice that’s worth listening to, you position yourself as a trusted source of information.

8 Web Designer Content Ideas to Get You Started

- Create a series of blog posts that illustrate how web design elements can be used to boost conversions in a specific industry.

- Email design templates for a specific industry.

- An ebook featuring ideas and suggestions for a website in a specific industry.

- A case study on a well-designed website in a specific industry.

- A blog post comparing the pros and cons of buying a logo vs. sourcing a free template.

- A video series highlighting the importance of UX in a specific industry.

- A blog series debating the pros and cons of buying a custom made website vs. a ready-made theme.

- A PPC Ad template designed for a specific industry.


Define your audience. Make a plan. Create and publish targeted content.

Instead of reaching out to find each new customer, your content can draw the right people to your website.

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