Website Copywriting Services
Clear, persuasive pages that guide visitors to enquire, book, or buy. Every page uses messaging, structure, and proof to reduce friction and increase conversions.
What You Get
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Discovery and positioning to understand goals, audience, and tone
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Competitor review to find the angle that sets you apart
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Conversion-focused draft with headlines, body, CTAs, and proof placement
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Two rounds of edits to refine voice and clarity
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Final copy ready to publish with on-page SEO and meta recommendations
Everything Included in Your Copy Project
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Page outline and messaging map
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On-page copy written for clarity and conversion
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Titles and meta descriptions for SEO
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CTA options that guide visitors to act
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Notes on where to place proof and testimonials
Working With Me Is Simple
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Kickoff call to align on goals and audience
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Research and messaging map to shape positioning
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First draft delivered for your review
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Revisions to refine tone and detail
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Final copy signed off and ready to publish
Case Study Copywriting
Turn projects into proof. I write case studies that highlight the challenge, explain the solution, and quantify the outcome so prospects can picture the same results.
What You Get
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Kick-off call to choose the right project and angle
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Information gathering through notes, documents, or short interviews
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First draft written with a clear story structure: challenge, solution, outcome
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Two rounds of revisions to fine-tune tone and details
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Final case study ready to use across your site, proposals, and LinkedIn